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What is Social CRM?


Social CRM is a business strategy that enables the forging of richer, deeper and more intimate relationships with customers and prospects.


It takes the valuable customer insight and conversations you may be gathering on social media and customer communities, and it layers them on top of emails, sales calls and customer service interactions, which you have stored in Sage CRM.


Our customers use social CRM to develop business insight, generate leads and improve customer service. You can do the same.


How Sage CRM can help


Sage CRM makes it as easy as possible to manage customer relationships on social media. You can:

  • Provide better customer service by monitoring what customers are saying on Twitter
  • Generate leads by searching for prospects on LinkedIn
  • Gain business insight through customer research on Facebook